Andy Simko

Cybersecurity Product Leader  ·  AI-Native Builder

I see what's missing before it's obvious — and I build the systems to go get it.

Observe
The Arc
In 2005, I moved to Iowa and couldn't get the food I grew up on in Chicago delivered anywhere. I saw the opportunity. I had no way to build it. Goldbelly solved it years later.

In 2007, I had a drawer full of gift cards I couldn't do anything with. Same thing — clear gap, no path to close it. GCX came along and did exactly what I'd imagined.

I kept seeing these moments. Opportunities that felt obvious, solutions I could articulate, but no system to bridge the distance between I see it and it exists.

So I stopped waiting for one and started building it.

Over the next fifteen years, I deliberately acquired every capability I was missing — offensive security to understand how systems break, systems engineering to formalize how they're built, product management to translate insight into outcomes, data platforms to power the decisions, and AI strategy to see where it's all heading.

None of it was random. Every role, every certification, every tour of duty filled a specific gap in the system I was assembling. The goal was always the same: never again see something worth building and not have the tools to build it.
The Proof

Twenty years of "I see it" became a system to build it.

These three platforms are what it looks like when the pieces finally come together. Each one exists because the previous one demanded it. The research revealed the opportunity. The system shaped the approach. The product proved the thesis. Built in 90 days. Rooted in 20 years.

01 — Research
wonwithdata.com

Strategic cybersecurity market research — mapping vendor positioning, M&A patterns, and category evolution across the landscape. Not to write reports. To see what others were missing.

8security domains mapped before building a single thing
02 — System
thekeel.systems

A product management operating system built from two decades of watching good ideas die. Systems thinking, design thinking, and strategic methodology fused into one process — from first instinct to validated prototype.

20 yearsfrom first disagio to formal system
03 — Product
hologramai.tech

Human Attack Surface Management — a unified employee risk platform that converges external, internal, and simulated threat dimensions into a single score. The research said it was needed. The system said how to build it.

90 daysresearch → system → product
The Thesis

Human Attack Surface Management

Security platforms are converging. Email security, identity, insider threat, security awareness, data loss prevention — they're all measuring different facets of the same problem: the human as attack surface.

The organizations that win the next decade of cybersecurity won't be the ones with the best point solutions. They'll be the ones who understand that every security signal — every phishing click, every access anomaly, every risky behavior — is a data point about the same thing: people.

— From original competitive intelligence across eight security domains

The Combination

Why this works

⚔️

Offensive Security

How attackers exploit human psychology

+

Systems Engineering

Translating insight into product architecture

+

Human-Centered Design

Driving adoption, not just compliance

Products that address root causes — not symptoms.

Strategic Foundation

Built to go deep

Certifications

CISSP — Information Security
GPEN — Penetration Testing
CISA — Information Systems Audit
GSNA — Systems & Network Auditing
HCSFP — Human-Centered Security
PMC-Level III — Pragmatic Institute

In Progress (2025–2026)

OSIR — Offensive Security Incident Response
OSTH — Threat Hunting
OSDA — Security Operations & Defense Analysis

Cornell Executive Certificates

Systems Thinking
Systems Design
Design Thinking
AI Strategy
Product Management

Built With

Claude AINext.jsReact Tailwind CSSVercelGitHub DatabricksPythonSQL
The Ethos

Help others get there first.

Everything I've built exists because I believe the hardest problem isn't having the idea — it's having the system to get it from I see it to it exists.

I didn't build these tools just for myself. I built them because I know what it feels like to see the destination clearly and have no map to get there. People feel it. Teams feel it. Entire organizations feel it.

My approach is simple: help the people around me succeed first. If I do that well — if I give them the frameworks, the clarity, the system to move — the rest takes care of itself.

I'm not done. I need collaborators, builders, people who see what I see and want to push it further. But the fundamentals are here — a way to determine if something is worth pursuing, and a process to take it from conviction to prototype to market.

Let's talk.

I build in the open because the work speaks louder than any pitch.
If what you see here resonates — I'd love to hear from you.